CONSULTING
Better results increase ROI
|
|
|
My experience as an ad agency principal, freelance creative director and corporate advertising director gives me a broad perspective on what works – and what doesn’t - in a variety of industries, markets and work environments.
Sales synergies
The whole is greater than the sum of its parts. Synergies between sales, marketing and advertising lead to mutual success as surely as territoriality leads to failure. I can help you look at the big picture from the customer’s perspective, develop strategies that complement your corporate goals, and tactics to improve performance.
Advertising plans and strategies
Whether you have a complete in-house marketing team, an established agency relationship or just fly by the seat of your pants, I can bring well-rounded experience to the table to help you develop short- and/or long-term strategic plans that encompass media, budgeting and tactical executions.
Advertising operations
I’ll work with your team to analyze processes and systems, evaluate personnel and outsourcing opportunities, and then provide recommendations designed to optimize workflow, improve quality control and strengthen account management.
|
|
