FREELANCE CONCEPTS
AND COPY

Put a fresh set of eyes on your advertising:
THE CUSTOMER’S

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Whether the goal is to increase awareness of a brand, consideration of a complex business-to-business proposition or preference for a common consumer commodity, the ultimate measure of advertising effectiveness is how many customers make the commitment to buy your product or service.

Is anybody listening?
Face-to-face or anonymously over the Internet, honest conversation builds the trust necessary to influence perceptions and behaviors. But in a world of burgeoning media choices and sensory overload, even the best messages often fall on deaf ears.

The Three R’s of Creative Development
Three key elements are essential for a message to be reach and influence the customer:

• Relevance Generally Left Brain stuff that directly solves a problem or provides a benefit that the customer considers a need.

• Resonance Right Brain’s turn to create an emotional connection with deeper personal meaning.

• Resolution Both sides of the customer's brain must believe that our solution resolves their issue and tips the value equation in their favor.

Whether the solution is an emotional approach that plants a seed, or hard-hitting retail that reaps the harvest, Relevant, Resonant messages that Resolve the customer's problem are more likely to be remembered, and acted upon.

The only people I want to impress with your advertising are your customers.
Advertising is competitive. And I love to win. But I’ll recommend the concept most likely to influence customers over one only likely to influence awards judges every time. Because I also love to eat.

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STEVE TYLER CREATIVE SOLUTIONS | 936-661-6438 | styler@tylersolutions.com